Cat Rut–Meow Mix

The first and only Pharma campaign, strictly for cats. Cat Rut is the clinical, very made-up, name for cat depression due to eating boring, mundane cat meals every day. The cure? Meow Mix.

Like in any doctor's office, there are brochures to talk about illnesses. So we created a Facebook Canvas ad that served as an interactive one.

Running/walking to help causes has always been a way for communities to band together to help raise awareness for their illness. In that spirit, we organized a one mile walk with owners and their cats to help in the fight against Cat Rut.

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